V. I. Reed & Cane, Inc. has been in the reed business for 32 years. We have standard size reeds, and also custom cut diffuser reed to your specifications. Cut in the USA for reliable turn-around times.

Our philosophy is to Make This About You – the Customer. The success of your Brand is our priority.

Customers tell us that ours are the best wicking diffuser reeds they’ve ever bought!  See for yourself the superior wicking quality of our reed diffuser fragrance stick

Our goal is to make your brand stand out with the *highest quality of components.


Our goal is to make your Brand stand out with the *highest quality of components.


You can rely on our Quick Shipping, whether it’s a last-minute order, or just pre-planning for next season’s product line.

Let us show you our superb Customer Service. Order online or Call us! 1-800-852-002

 This site has a minimum order requirement of $250. If you’re interested in a retail quantity, please visit www.reeddiffusers.org.

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